go site Chief Executive, Travelodge
enter Travelodge is the UK’s largest independent hotelier, with a portfolio of more than 500 hotels across the UK, Ireland and Spain. The company has recently embarked on a significant change programme with the objective of becoming Britain’s favourite hotel for value. The programme includes a £100m hotel modernisation programme and a new £25m advertising campaign showcasing the new king size beds and upgraded rooms with the strapline ‘That’s Travelogical’
click Before joining Travelodge, Peter was the Chief Executive of Safestore Holdings plc, (LSE: SAFE.L), the UK’s largest self-storage operator. This followed almost ten years with IHG plc (LSE: IHG.L), the world’s largest hotel company, where Peter served successively as Head of Strategy, Chief Marketing Officer and Chief Executive, Asia-Pacific.