Toby Smith is CEO of Novus Leisure. Headquartered in London, Novus operates an un-rivalled late night property portfolio with some of the industry’s most iconic sites including the recent winner of “UK’s Best Late Night Venue” Forge in the City of London, Tiger Tiger on Haymarket and the renown Balls Brothers estate.
Novus is the industry leader in pre-booked sales driven by its sales team and the renowned Late Night London website which delivers almost 50% of its total revenue.
The business is now on a mission to excel in both pre-booked sales and delivery of exceptional customer experiences supported by its new and unique customer dashboard.
Before joining Novus in October 2014 Toby held senior roles in a career spanning over 20 years in the hospitality industry.