Speaker Profile

Reeves (Frank)

Frank Reeves

founder & CEO, Avvio

Since founding Avvio in 2002, Frank and his team have consistently broken new ground with cutting-edge technologies that enable hotels to drive considerable growth in direct bookings and reduce their dependence on OTA channels.

Avvio’s advanced booking engine is exclusively designed to match the ever-evolving requirements of hotels and serviced-apartment operators. It is supported by best-in-class website design and digital marketing services, where the unyielding focus centres around improving booking conversion rates on the hotel’s website and delivering traffic that is inclined to ‘book direct’. Frank’s specialist focus on conversion optimisation is what has ensured Avvio’s technology platform leads the field, helping hotels to truly compete, strengthen their direct sales channel and increase profits in an increasingly complex digital landscape.

Under Frank’s leadership, Avvio has consistently delivered impressive results and now supports a client base of over 350 hotels and serviced apartments across Ireland, the UK and North America.