Director UK Market, easyjet
Sophie has led easyJet in the UK as UK Country Director for the last 3 years. In this role she is responsible for driving the airline's commercial success and strategic direction in the UK, including over 120 aircraft and £2.8bn revenue.
Sophie has been with easyJet since 2007 in a variety of roles including UK Commercial Manager, working alongside BCG when Carolyn McCall joined to review the company strategy, and then as Head of Change Management leading the delivery of the strategy. Following this she took on the role of Head of Business Proposition providing the strategic direction for attracting more business passengers to easyJet.
Sophie started her career as a graduate at Millward Brown before moving on to be a Director at Cambridge Market Research, focusing on retail strategy.